Well, I think first and foremost, it’s starting with the customer and starting with that insight. So that GEM Squared acronym, it’s memorable, and it’s very accurate. It replaces kind of kidults, which is a term I hate, because I think it’s like trying to describe someone else rather than being actually descriptive about what they want. You start off with the customer, and then I think you’re going to go through our strategy. We call our strategy playing to win, and we try to inject and remind the idea of play in everything we do. And so, “Hey, does this hit the insight? Hey, when do we execute against this? Does it hit one of the strategic goals that we think adds value and adds capability to our superpower of inspiring a lifetime of play?”
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