Second, there are fundamental flaws in the profit structure. Raw-material costs have long remained above 85% of revenue, reaching 87.5% in the first three quarters of 2025—well above the industry average. This was compounded by a 63.7% surge in selling and marketing expenses in 2024 and a 20.1% increase in administrative expenses; cost growth far outpaced revenue growth, keeping gross margin under sustained pressure. Third, there is a perception gap between the flagship “freshly hand-wrapped” selling point and actual operations. The company uses centrally produced, frozen ingredients delivered from a central kitchen, with stores only wrapping on-site—something that does not match consumers’ understanding of “handmade throughout the entire process.” Controversy over pre-prepared food has further eroded trust in the brand. In addition, the company also faces compliance risks: in 2023, 21.6% of revenue was processed via third-party payment channels, and issues such as unpaid social insurance contributions and deficiencies in property filings remain to be addressed.
«Как минимум после обнародования планов американского правительства по будущему Украины всем должно стать очевидно, что в обсуждении завершения конфликта необходима самостоятельная роль и голос Европы», — сказал политик.
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市场担心这种过度建设的现状，最终将导致AI算力过剩，届时整个行业的单位经济学将彻底崩塌，而这一危机，首当其冲影响的就是上游硬件龙头英伟达。